Major players in the Home entertainment category Harman International announced on Tuesday that they are going to expand their portfolio of JBL, Harman Kardon and Infinity audio devices in the country with a range of over two dozen new models they are planning to launch. The company announced that they had widened its local presence by making its famous JBL and Harman Kardon products available via 350 of Samsung’s key brand stores in the country as they also have open three new service centers in major cities like New Delhi, Mumbai, Chennai, Kolkata, and Bengaluru.
As mentioned with a new expansion strategy, Harman will now be offering audio products as well, which will start at a price range of Rs. 1,119 to Rs. 39,990. This range of products will include audio portables, headphones, home, multimedia and car products. Also, amongst the newly released devices, the Samsung-owned company has paid attention and shed light on the JBL Flip 4, JBL Pulse 3, Harman Kardon Traveler, Harman Kardon OMNI+ series, JBL Cinema SB450 and Infinity Kappa Perfect 600.
As per last year, November, Samsung did announce the acquisition of Harman for about $8 billion in cash. The deal will now enable Both Harman and Samsung to create an ecosystem which is connected to Indian consumers.
Asim Warsi, Senior Vice President of Samsung, said –“Samsung is India’s biggest consumer electronics company and the most trusted brand. We listen to our customers and develop meaningful innovations that help make their lives better. This synergy with Harman allows us to offer richer experiences and a comprehensive portfolio of smart, connected and cutting-edge audio products. Our consumers can now enjoy a connected lifestyle at home and on the move,”.
Pradeep Chaudhry, Country Manager, Harman India shared his views on this. “Our Bengaluru team is playing a crucial role in driving innovation and differentiation at the software development stage to make Harman’s audio solutions smarter and connected,”